7 Levels of Marketing

My Friend and Mentor, Dan Lok sent me this letter, and I knew I needed to share it with everyone. After reading this, you will have an excellent idea where you are at, on the ladder of home business marketing. Dan Lok is a no-nonsense guru, that will lead you to the world of success if you follow his advice. I have included his link at the bottom of the article, please visit and join his free affiliate...There is a lot of wisdom and education offered.
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7 Levels of Internet Marketers Copyright (c) 2006

Quick Turn Marketing International, Ltd.

If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are. True financial success only comes to those that master this concept. So ask yourself, "Do you know what kind of Internet marketer you are"?

Have your marketing experiences on the Net been positive, negative or mixed? I'm sure by now you want to know why you get the results you do (positive or negative) that you get when you market online, right? If not, you should… Let me tell you some hard facts. I have spent years around hugely successful and rich Internet marketers. I've personally helped thousands of Internet marketers excel and realize their financial dreams.

While working with many of these marketers, I discovered a simple secret. One that may be the key to your financial success. Despite the many and varied personality types in the world (and there are many my friends), there are really only seven basic types (or levels) of marketers. And while it is common for an individual to drift a little from one entrepreneur type to another, most people will stay fixed at one level or marketing their entire lives.

This is bad news. Far too often I see people who are "stuck" at one level of marketing. Why is this bad? I'll tell you… it prevents them from realizing their true financial potential. Sound dire? It is, but don't worry. The good news is that anyone, with a little effort, can easily upgrade their marketing skills and realize financial stability (even you!).

The first step you need to take to upgrade your financial status is identifying what type of marketer you are. Knowing this will provide you a clearer understanding of why you achieve (or don't achieve) the financial results you want and need to realize your dreams. With this new awareness and understanding, you can adopt (or maintain) the attitudes necessary to reach the level of marketing you want and need to succeed. You can then reinvent your marketing strategy using this awareness and take the proper action needed to realize the financial results you so richly deserve. As you read through the seven levels of marketers provided below, I want you to know that at various times in my life, I have been at almost every single one of them. It was only as my knowledge and experience increased that I was able to upgrade to the level I am at today.


At some point while reading the descriptions of each level, you will probably recognize where you are or where other people are you know. I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go. Here are the seven levels of Internet marketers.

Level 1 - The Mooches The "Mooches" are people at the very bottom level of marketing. They're clueless and sit around wasting their time. Most are completely ignorant of the money making opportunities available on the Web. These people spend their time whining about their financial status without taking the time to evaluate what they need to do to get ahead. Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless. They are the kind of people you see working dead-end jobs with nowhere to go. They don't like what they do and find plenty of time to complain about their job, but no time to do anything about it. Most Mooches don't take time out to invest in themselves or their self-education. They have no self-esteem and feel that richness and financial security is out of their reach. While they may admire the achievements of others, they don't see themselves as winners. Most believe the real winners are "lucky" rather than savvy people. They may know people who are successful, but they allow their fears to hold them back.

Here's a brief summary of Mooches top traits: * Ignorant of the Internet and all it has to offer. * Believe the Internet is for fun not for making money. * Lack any marketing savvy. * Lack the motivation necessary to succeed. * Have poor self-esteem and are afraid of taking chances. * Believe real fortune is a matter of luck rather than skill and hard work. My advice: Shut up, stop whining and get a damn life. No one is going to hand you the winning lottery ticket. If you want to succeed you have to believe in yourself and work hard to get where you want to be. Period.

Level 2 - The Wanna-Be The "Wanna-Be" has ambition, but not enough. They wander around in the dark looking under stones for a magic treasure box. They want to make money, but don't have a clue how. They get sucked into ridiculous scams and waste their money on garbage ideas that won't get them anywhere. They need to get smart quick about where they need to go to turn their life around. Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities. You'll recognize this person as the kind of person who rapidly floats from one business opportunity to another, dreaming one-day money will just fall in their lap. They want to make money, but lack the drive and motivation necessary to succeed. They are too busy spending their time looking for "get rich quick" opportunities, so they spend a lot of time signing up for "guru" mailing lists and fast money scams. Most don't have a clue it's not their lack of money but their lack of knowledge that is keeping them from succeeding. Wanna-be's would do better if they just took some time to find out what it takes to work smarter.

Here's a quick summary of Wanna Be top personality traits: * Like Mooches, lack real motivation. * Want to make money but haven't figured out how. * Fail to take real responsibility for their actions and their life. * Believe money grows on trees. * Easy prey for scam artists. They invest in cheap opportunities believing this will fulfill their dreams. My advice: If your life stinks, it's your fault! Moneymaking is hard work. You have to put yourself out there, learn all there is to learn and then DO it. You can't rely on get rich quick opportunities or you will continue to fail.

Level 3 - The Pretend To Be The "Pretend To Be" is living a lie. They pretend to work hard, to do what it takes to get where they need to be. But they don't actually DO anything. Most are perfectionists, worried about getting it right the first time. They don't realize just how much they can learn even by making a few mistakes. Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing. They may lie to themselves believing that they are preparing themselves for the day they will jump in and DO something. These guys know a lot but don't take action, so ultimately they set themselves up for failure.

A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry… You don't have to get it right the first time; you just have to get started. They say they want a successful business, but the truth is they are afraid to step out of their comfort zone. They lack courage, and instead hide behind what they know rather than taking a chance and exploring the unknown. Key traits of the Pretender include: * The like to talk the "talk" but don't walk the "walk" when it comes to their life and their business. * They lack courage and fear the unknown. * They fool themselves into thinking they are making progress by buying more and more useless products and attending seminars. They never actually do anything however. * They live under false pretenses, believing there is a "right" time to start and a "wrong" time. (There is no right time unless that time is NOW!) My advice: You don't have to get it right, you just have to get it going. Get off your butt and start doing.

Level 4 - The Newbie The "Newbie" is on their way to the fast track, they just lack experience. They have the desire to learn and grow, and may have the skill and talent necessary. They jump into opportunities with all the freshness one would expect of an eager beaver in the industry. They have done some homework, but lack the technical know how to get where they need to be. There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They will buy resale rights, reprint rights, licenses of many products… but lack the know how about how to market them. They may already be making a few thousand bucks each month, but have the potential to make a lot more if they focus better and improve their technique. They don't understand it's not the products you sell but the MARKETING that leads to financial success. It's not what you sell, but how you sell it. Newbies have ambition they just don't have enough. The lack the technical knowledge necessary to take their business to the next level. They also believe that to succeed they have to do everything themselves, when what they really need is the help of an expert. They are control freaks that believe, "If you want something done, you gotta do it yourself." Most Newbies have tunnel vision. They fail to see the big picture.

Key traits of the Newbie include: * Most Internet marketers fall into this category. * Most feel confused about the right approach to marketing. * They think it is enough to build a dynamite site, that if you build they will come. * They lack a basic understanding of marketing. * Most of them are broke so they can't afford to hire anybody. * Lack of vision - don't know what they want to achieve in the long-term. * Lack of direction - don't know want to do next and how to take their business to the next level. My advice: If you could get there on your own, you'd already be there. Ask for help if you want your business to rise to the occasion and if you want to reach the next level.

Level 5 - The Marketer The "Marketer" is well on their way to victory. They are making some money. They are strong marketers. They still lack the ambition necessary however to get off their butt and do what they need to do to truly realize victory. Most Marketers have a website or a moneymaker but don't have a business. They posses a strong understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money. They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort. They are more comfortable hanging out in their comfort zone. A good example? A client of mine making $10,000 a month. He is making a good living, but fails to realize he can make even more. Most savvy marketers think they know it all and have seen it all but they haven't. They often compare themselves with Level 1 to 4 instead of Level 6 and 7. It is this low expectation of themselves that kills them. Many have the ambition to make more money but lack the knowledge necessary to do this. Because of this they feel stuck.

Key traits include: * Have created some success but fail to realize they can create more wealth if they apply themselves. * Are afraid to step out of their comfort zone. * Many are playing not to lose instead of playing to win. * Most will excel and prosper quickly if offered guidance. * Have the potential to take their business to the next level. My advice: You don't know what you don't know. You can't solve a problem with the same mind that created it! Get a mentor. Raise the bar, improve the expectations you have for yourself.

Level 6 - The Master The "Master" is a smart marketing agent. They are making good money, and can teach others how to do the same. Most are visionaries, charismatic leaders who have a good handle on everything they need to succeed. They'll fail only if they stop thinking about what more they can do. There is always more success just around the corner, if only one takes the time to look. The Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and experience working in different businesses. Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation. The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche. They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They posses a solid understanding of copywriting, testing and tacking. They build a team of experts around them and delegate responsibility to talented people. They create a vision and strategy. They understand that less control actually translates into more control. They don't worry about managing the day-to-day but rather focus on the big picture. They empower their team to excel and create money for them.

Key traits include: * Outsource almost everything except the marketing. * Never stop learning - Stay hungry and keep learning and investing in themselves. * Believe in themselves and their ability. * Have a clear vision of they want to accomplish. * Understand their business is there to serve them, not the other way around. My advice: You're more than what you have become, if you allow yourself to go beyond. There is always something more you can achieve if you set your mind to it.

Level 7 - The Entrepreneur This is where everyone should aspire to be. The Entrepreneur has already achieved true victory. They are the models that others try to mimic and follow. If you ask me, your goals should be no less than achieving "The Entrepreneur " statue. These are the multimillionaires, the master sales people and the master marketers. They have a strong team of talented people with different expertise surrounding them. They hire people that are smarter than they are to ensure their success. They have a clear vision for their company in the short-term (1-3 years) and in the long-term (5-10 years). Most sell their Internet business at a profit of millions of dollars. These are the people taking their companies public. They are raising capital and selling to the public… to shareholders… but not to customers. They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.

Key traits include: * Visionaries and entrepreneurs. * Taking their companies to public. * Raising Capital. * Website could be making millions a year. * Have professional managers running their business. * Example: ebay.com, google.com, yahoo.com… etc. My advice: Give back to society.

So now I ask you… Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not? You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on you're ass either. If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.

Sincerely, Dan Lok = = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at: www.WebsiteConversionExpert.com/cmd.php?af=575127

Another Home Business Benefit

I received this in an email, a long time ago. I just ran across it today and thought how it fit perfectly into the "Why" benefit part of having your own "Home Business." I did take the Liberty of renaming it, I hope the original author does not mind.


Don't Lose All Your Marbles:

The older I get, the more I enjoy Saturday mornings. Perhaps it's the quiet solitude that comes with being the first to rise, or maybe it's the unbounded joy of not having to be at work. Either way, the first few hours of a Saturday morning are most enjoyable.

A few weeks ago, I was shuffling toward the garage with a steaming cup of coffee in one hand and the morning paper in the other. What began as a typical Saturday morning turned into one of those lessons that life seems to hand you from time to time. Let me tell you about it:

I turned the dial up into the phone portion of the band on my ham radio in order to listen to a Saturday morning swap net. Along the way, I came across an older sounding chap, with a tremendous signal and a golden voice. You know the kind; he sounded like he should be in the broadcasting business. He was telling whom-ever he was talking with something about "a thousand marbles." I was intrigued and stopped to listen to what he had to say

"Well, Tom, it sure sounds like you're busy with your job. I'm sure they pay you well but it's a shame you have to be away from home and your family so much. Hard to believe a young fellow should have to work sixty or seventy hours a week to make ends meet. It's too bad you missed your daughter's "dance recital" he continued. "Let me tell you something that has helped me keep my own priorities." And that's when he began to explain his theory of a "thousand marbles."

"You see, I sat down one day and did a little arithmetic. The average person lives about seventy-five years. I know, some live more and some live less, but on average, folks live about seventy-five years.

"Now then, I multiplied 75 times 52 and I came up with 3900, which is the number of Saturdays that the average person has in their entire lifetime. Now, stick with me, Tom, I'm getting to the important part.
It took me until I was fifty-five years old to think about all this in any detail", he went on, "and by that time I had lived through over twenty-eight hundred Saturdays." "I got to thinking that if I lived to be seventy-five, I only had about a thousand of them left to enjoy. So I went to a toy store and bought every single marble they had. I ended up having to visit three toy stores to round up 1000 marbles. I took them home and put them inside a large, clear plastic container right here in the shack next to my gear."

"Every Saturday since then, I have taken one marble out and thrown it away. I found that by watching the marbles diminish, I focused more on the really important things in life. There is nothing like watching your time here on this earth run out to help get your priorities straight."

"Now let me tell you one last thing before I sign-off with you and take my lovely wife out for breakfast. This morning, I took the very last marble out of the container. I figure that if I make it until next Saturday then I have been given a little extra time. And the one thing we can all use is a little more time."

"It was nice to meet you Tom, I hope you spend more time with your family, and I hope to meet you again here on the band. This is a 75 Year old Man, K9NZQ, clear and going QRT, good morning!"

You could have heard a pin drop on the band when this fellow signed off. I guess he gave us all a lot to think about. I had planned to work on the antenna that morning, and then I was going to meet up with a few hams to work on the next club newsletter.

Instead, I went upstairs and woke my wife up with a kiss. "C'mon honey, I'm taking you and the kids to breakfast." "What brought this on?" she asked with a smile. "Oh, nothing special, it's just been a long time since we spent a Saturday together with the kids. And hey, can we stop at a toy store while we're out? I need to buy some marbles.


And so, as one smart bear once said..."If you live to be a hundred, I want to live to be a hundred minus one day, so I never have to live without you." - Winnie the Pooh.

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